Perspective is everything. #ShotoniPhone17Pro by @yantastic
“I lean into the strengths of each lens. The wide lens captures the atmosphere, while the 8x lens reveals the hidden story inside it.” - Peter Y.
Music: ‘Party Cry’ by @onelightmusic
Nature’s mosaic. #ShotoniPhone by @nataliia.derevyanko
“I never have a strict plan; I simply take photographs and start cutting out fragments that feel right. The final result is always a surprise, even for me.” - Nataliia D.
Music: ‘Amethyst’ by @veryyesmusic@mouthe_music
Additional software used.
Here for the views #ShotoniPhone from Space by @hayleyarc
“I am honored to be one of the first 70 women to leave the planet. I hope to encourage young people, women, and those who have overcome health challenges to believe in their dreams, either on or off the planet.” - Hayley A.
Music: ‘Shiver’ by @freakslug
When you’ve got places to be but you need to film a quick lip sync on the way…
In collaboration with Apple
Quand tu as des choses à faire, mais que tu dois absolument faire un lip sync rapide en route…
En collaboration avec Apple
What you want by @angele_vl and @etjusticepourtous, Shot on iPhone by @la.horde is OUT!!
In collaboration with Apple
Additional hardware and software used
Glowing #ShotoniPhone by @djeneba.aduayom
“I want every person I photograph to feel truly seen. Not categorized, not reduced, but witnessed in their full complexity.” - Djeneba A.
Walk the walk. #ShotoniPhone by @aaronnomics
“We can choose what we inherit. It’s not just what we’ve been given, it’s what we choose to carry forward.” - Aaron P.
Music: ‘Lost Where I Belong’ by @andreyatriana@flyinglotus
Fast & furry-ous. Commissioned by Apple.
Go behind the scenes of the cutest high-speed chase for this year’s Chinese New Year Shot on iPhone film.
#ShotoniPhone
“I’ve been photographing these starlings in their annual migration through Rome for a while now. No one has been able to explain the forms of murmurations they make.” #ShotoniPhone by Sam Y. @samyoukilis
Hard court. Harder questions. Commissioned by Apple.
“In the world of balls, a match-winning tennis ball is held in the highest regard, because it’s extremely rare for a tennis ball to make it to the big time. Most end up in backyards, on handball courts, or, if they’re really unlucky… in a dog’s mouth.” - Sam C.
The elephant in the room. #ShotoniPhone by @daveccox
“People just do not realize how quiet an elephant is when moving, and especially on dry, sandy soil. This bull elephant, “Grumpy,” was literally feet away before I knew it.” - Dave C.
Music: “End of World” by @kazpsycho100
Little wonders. #ShotoniPhone by @tardibabe
“These videos are a bit like meditation to me, they give me hope and ease my soul.” - Chloé S.
Additional Hardware Used.
Music: ‘ElectroComp 101’ by @jeremiahchiu
“Not easy keeping up with @tylerbereman but I had to see him crush it up close.”
One hand holding the rope, one hand holding an iPhone. Unreal!
#ShotoniPhone17Pro with Dual Capture by Parks B. @parxxx
Waterproof case used.
Music: “Worm” by @nikki__nair
Sssssnapshots. #ShotoniPhone by @hsnplnt
“There’s a hidden beauty in misunderstood animals. Color and patterns highlight the elegance and complexity of these creatures.” - Alhasan A.
First ever MLS game Shot on iPhone and streamed live on Apple TV. First MLS Cup title for @intermiamicf
¡Dale campeón, Dale campeóoon! 🦩 🏆 ⚽️ 🐐
Music: ‘Catuaba’ by @heavybaile
El Encuentro. En colaboración con Apple.
@little.spain transformó la Puerta del Sol de Madrid en un gran escenario en el que más de treinta iPhone 17 Pro capturaron cada detalle de una noche inolvidable.
Con actuaciones de:
@amaia@dellafuente@israelfernandezcantaor@yeraicorttes
El Encuentro. Commissioned by Apple.
@little.spain turned Madrid’s iconic Puerta del Sol square into an immersive stage for one night only, then captured every detail with over thirty iPhone 17 Pro devices.
Performances by:
@amaia@dellafuente@israelfernandezcantaor@yeraicorttes
#ShotoniPhone17Pro
A trick of the eye. #ShotoniPhone by @mimles
“For the looks to be impactful, I have to effectively hide and recreate my facial features using only paints and brushes to achieve an illusion.” - Mimi C.
To celebrate International Day of Persons with Disabilities, a series of selfies #ShotoniPhone using accessibility features. By Aly C, Baileigh SD, Bhavya S, Jalyn H, Kennedy JG, Kitty WH and Sparsh S.
Our whole squad of woodland puppets couldn’t leave set without getting a group selfie. Shot on iPhone 17 Pro with Center Stage front camera.
#ShotoniPhone by 🦝 #AppleHoliday
Take a look behind the scenes of our new holiday film to see how we handcrafted a cast of woodland puppets 🦝 🐿️🐰🐀🐻🐺🦉🦌 and brought them to life on iPhone 17 Pro. #ShotoniPhone #AppleHoliday
A shell of a ride. #ShotoniPhone by @samcotton
“I’ve always had a lot of empathy for animals and inanimate objects. So I’m always looking at things and wondering how are they feeling about what’s going on.” - Sam C.
Living in a daydream. #ShotoniPhone by Kristina M. @hobopeeba
“Photography helps me escape from reality. Being in the city became overwhelming, so I started taking pictures and creating worlds where everything was magical.” - Kristina M.
Music: 'Care For All Beings' by @turnonthesunlight
A growing perspective 🪸. See what’s blooming below with @coralgardeners. #ShotoniPhone17Pro with Dual Capture
Music: ‘Welcome to Wibe World’ by @junglebobby_@lentralentra
Take a closer look at the elements of Bomba in “Besito en la Frente” with @rauwalejandro
1. @rauwalejandro
2. Danzante de Bomba
3. Artesanos
4. El Tambor
5. Vejigantes
#ShotoniPhone17Pro by @martinseipel
Baila al ritmo Boricua.⠀
Esto es “Besito en la Frente” de @rauwalejandro. #ShotoniPhone17Pro por @martinseipel⠀
⠀
Dance to the Puerto Rican beat.⠀
This is “Besito en la Frente” de @rauwalejandro. #ShotoniPhone17Pro by @martinseipel
Meet Felix. #ShotoniPhone by Sven S. @wanderlust_samoyed
“Felix, our dog who is also our travel-companion, loves to explore the most beautiful places all around the world. Whenever he sees amazing nature or sights he gets so happy, he can’t help himself but wiggle his ears.” - Sven S.
Take a peek. #ShotoniPhone by @marcuscederberg
“As a minimalist photographer, I try to tell as much as possible using as little as possible, to curiosity in my viewer no matter how challenging.” - Marcus C.
8x zoom. 8 perfect shots. Commissioned by Apple. Detail that holds up at any distance shot on the new iPhone 17 Pro. #ShotoniPhone17Pro by Théo G. @theodegueltzl
Music: 'Quédate' by @mjnebreda
Look up. #ShotoniPhone by @adailycloud
“I hope my work encourages people to stop, look up, and really take in these magnificent gigantic ephemeral sculptures in the sky that we call clouds.” - Chris J.
Play time. #ShotoniPhone by @jawdoc2
“I am always on the look out for that “decisive moment”, something different, or unique opportunity or perspective.” - Ivor L.
Power poses. Commissioned by Apple. Capture the editorial and everyday on the new iPhone 17 Pro camera system. #ShotoniPhone17Pro by…
1, 2, 3, 6. Sharif H. @sharifhamza
4,5. Mel B. @mel.bles
Rangoli’s got rhythm. Commissioned by Apple.
For Diwali, @howareyoufeeling.studio reimagined rangoli through dance, music and the most vibrant colors.
#ShotoniPhone17Pro by Himanshu L. @hlakhwani
Music: ‘Kehna Hi Kya’ originally composed by A.R. Rahman @arrahman
Choreography: Aneesha G. @aneesha.grover, Somya K. @s_kautia and Tanuj F. @tanujnow_fauj
Additional software used.
Claim the spotlight. Commissioned by Apple. Everyone is talking about it–experience the new iPhone Air for a camera that is equally thin, and powerful. #ShotoniPhoneAir by…
1, 3. Keith O. @keithoshiro
2. Silvana T. @silvanatrevale
4, 5, 6. Jessica M. @jessicamadavo
An adventure in the Faroe Islands. #ShotoniPhone by @jeffreyjkieffer
“Witnessing the grandeur of this place leaves me in awe, yet also feeling so insignificant.” - Jeffrey K.
Music: ‘Poem One’ by @jeremiahchiu
Let’s dance. Commissioned by Apple.
The new iPhone 17 Pro, built for capturing every beat. #ShotoniPhone17Pro by Mel B. @mel.bles
Music: ‘Dealer’s Gone (DJ Dave Remix)’ by @dj_dave____@vonmusic
Train of thought. #ShotoniPhone by @ashrafularefin
“I was watching how light shifted softly, how shadows moved through the trees and how the calm inside the train shifted with those changes. It felt like a quiet rhythm.” - Ashraful A.
Music: ‘angelface’ by @e.n.e.r.g.y.a.n.g.e.l
Freeze frame. #ShotoniPhone by @mani.kandan_._
“Every time I step outside with my phone, I see a frame waiting to be captured. That quiet excitement—of freezing a moment and shaping it into art—is what drives me to keep creating.” - Manikandan C.
Music: ‘Slight Work’ by @gurfmusic
Flying around Apple Park. #ShotoniPhone by @forgetmat
“Photography and video give me the ability to merge my body, architecture, and light in ways that feel both immediate and timeless.” - Mathieu F.
Soft. Striking. Composed.
Commissioned by Apple. An advanced camera in an impossibly thin frame. #ShotoniPhoneAir by…
1, 2, 3, 5. Silvana T. @silvanatrevale
4. Jessica M. @jessicamadavo
6. Izack M. @izackmr
7. Keith O. @keithoshiro
Animated mischief. #ShotoniPhone by @samcotton
“When you put animation over live action, it feels like you’re bringing the magic into the real world.” - Sam C.
Take it slow. #ShotoniPhone by @aleia
“Our process is a mix of craft and play—we’re always building and experimenting trying to find new ways to add depth, humor, and movement to our work.” - Aleia M.
Bask in the sun. Commissioned by Apple. Four renowned photographers captured the joy of young love, the quiet freedom of feeling at home, and the light of the everyday. #ShotoniPhone17Pro by…
1-5. Inez & Vinoodh. @inezandvinoodh
6-11. Mickalene T. @mickalenethomas
12-18. Trunk X. @trunkxu
Curated by @kathyryan
Music: ‘Under the Sun [Surprise Chef Remix]’ by @ladynicolewray@surprisechef
Drama, detail, and depth. Commissioned by Apple. Armed with the new iPhone 17 Pro, be ready to capture any scene. #ShotoniPhone17Pro by…
1. Nicholas C. @nicholasalancope
2. Jason N. @jason_nocito_studio
3. Mel B. @mel.bles
4, 5. Théo G. @theodegueltzl
6, 7. Sharif H. @sharifhamza
Playing in traffic. #ShotoniPhone by @erik__schmitt
“I like to reveal the extraordinary in the everyday. I ask myself how a simple angle can turn into a small adventure” - Erik S.
Commissioned by Apple. @jacksonwang852g7 puts the iPhone 17 Pro revolutionary pro camera system and 8x optical-quality zoom to the test behind the scenes of his “Let Loose” music video shoot, taking his moves to a whole new level of insane. #ShotoniPhone17Pro
Pop star POV. Step on stage with @dualipa. Shot on iPhone 17 Pro now with Dual Capture.
Effortlessly record yourself and your view with the front and rear cameras at the same time.
#ShotoniPhone17Pro
From backstage to main stage, get a closer look at @dualipa in her element. Shot on iPhone 17 Pro and iPhone Air.
1 + 6. @dualipa #ShotoniPhone17Pro
2 + 4. @madison_phipps #ShotoniPhoneAir
3. @poonehghana #ShotoniPhone17Pro
5. @_davidblack #ShotoniPhone17Pro
Don’t blink. Commissioned by Apple.
The perfect shot can happen in a split second. The Clean Up tool makes it easy to remove distractions from photos, keeping the focus on the moment that matters.
“There’s a lot of power packed into that one feature.” #ShotoniPhonePro16 by Michael B. @burnout
Music: ‘Lift Off’ by @paristexas
Tradition in motion. Commissioned by Apple. #ShotoniPhone by @silvanatrevale
Photographer Silvana Trevale captures the Venezuelan Dance Academy’s commitment to preserving their story and traditions—now rooted in Coral Springs, FL.
Rose colored glasses. #ShotoniPhone by @salmasrour
“Photography is my greatest passion - my most used camera is now my iPhone. I specialize in documentary photography, and some of my favorite photos and videos have been captured with my phone, because I’m always carrying it with me.” - Salma S.
Music: ‘Puyalo’ by @candelerosmad
“Being deaf shapes how I see the world. I pay closer attention to everything – the little details in people’s faces, how they move, and the way light changes things. The camera becomes my voice, a tool to share moments in a way that bypasses the spoken word.” #ShotoniPhone by Srivatsan S. @srivatsansankaran
The right frame of mind. #ShotoniPhone by @emanuele__kabu
“When making this, of course, nothing went as planned; some places were crowded, the wind was strong, and I almost lost all the drawings in the water. But that’s why I love doing these kinds of experiments; randomness and chaos are essential to this kind of work.” - Emanuele B.
Dressed to impress. #ShotoniPhone by @lionelthehog
“Every walk around the neighborhood felt like a new color story blooming, and it quickly turned into a fun creative challenge.” - Anna M.R.
Enter performance mode ⚡️
Filmed on 40 iPhone 16 Pros, watch @kroi_official perform their track “Method” from every angle.
#ShotoniPhone by @taichikimura.mov
“We live in a beautiful world, we just need to slow down and notice it.” #ShotoniPhone by Komal T. @komaltarte
Music: ‘Perpetual Motion’ by @lilbadsnacks
Flow state. #ShotoniPhone by @berendamico
“Location is of high importance to me. So first I’ll scope out the spot. Then I’ll go, set up my tripod and phone. With a rough idea scribbled as a storyboard into my sketchbook. Which actually just serves as catalyst for the hardest part… starting.” - Beren D.
Additional software used.
Be there in 5. #ShotoniPhone by @lilouruel
“I shoot alone with my iPhone on a tripod, the burst and timer mode help me capture the moment just the way I imagined it.” - Lilou R.
Additional software used.
Commissioned by Apple. A Mexican Western? A 16-bit adventure? A bold heroine? All of the above. #ShotoniPhone by @horrorguerrero
A new Shot on iPhone adventure brought to life with the cinematic features and LiDAR scanner on iPhone 16 Pro. The film, El lazo de Petra by @horrorguerrero and @halberdstudios, combines the epic Mexican Western with video games for a different kind of storytelling.
Commissioned by Apple. Start your engines 🏎️ 🏁
Go behind the scenes of @peggygou_’s “D.A.N.C.E”—as heard in F1® The Movie.
#ShotoniPhone by @_thereids_
Going with the flow. #ShotoniPhone by @sstxneo
“The jellyfish were swimming so gracefully and calmingly in the water and their beautiful colors really shined nicely in the dark background.” - Wayne Y.
Music: ‘Lua’ by @daydreamingwinter and @nailah.hunter
“When I got sick, I was unable to do any of the creative things I’d done prior in my life. It took years to find and develop my new work, but I’m proud that I’ve challenged myself while working with my limitations.” #ShotoniPhone by Michael VH @michaelsvh
“I used to hate my wheelchair. I wanted to be normal again, even though I didn’t really know what I meant. I’m stronger now than I’ve ever been, and I want other people to know that there’s always room to feel like yourself again.” #ShotoniPhone by Nolan T. @nolantrowe
Commissioned by Apple. Slo-mo magic.
@aespa_official’s new single “Dirty Work” was #ShotoniPhone using 4K 120 fps on iPhone 16 Pro. Link in bio.
#ShotoniPhone16Pro #DirtyWork
Views. #ShotoniPhone by @hidemelon
“These photos were taken in three very different places, sharing one common denominator – their lives revolve around the sea.” - Dino M.
“My queerness has not been easy but it brought me closer to myself, my purpose, and my art.”
1. Emerald Vysions @emerald___vysions
“I am the happiest when I get to create. I want to set an example for those who are trying to find their way.”
2. Param G. @parambanana
“Find the purest form of yourself and let that guide you through this life. Having this understanding of myself has allowed me to nourish my voice within my work.”
3. Lauren W. @laurenwithrow
“Freedom means being myself. I felt most free during the first Pride I participated in—it was like breathing in full color for the first time.”
4. Elif T. @eliftekneci
“My queer identity is deeply intertwined in everything I do and that’s what makes me unique.”
5. Brianna B. @briannablank
“Performing gives me the freedom to follow my instincts and heal a younger version of myself.”
6. Justin W. @djdumpling
Celebrating Pride #ShotoniPhone
Music: ‘FUN!’ by @iamkucka
“My disability is one of my greatest superpowers and it is inextricable from anything I do. Hands are a mode through which I can communicate and show the beauty of connection.” #ShotoniPhone by Chella M. @chellaman
Slow your roll #ShotoniPhone by @bulatarslanov
“This work was shot using only natural light and a slow shutter to both soften motion and let the frame breathe.” - Bulat A.
Additional software used.
Music: ‘Afterlife’ by @serpentinedance
Starry night mode #ShotoniPhone by @mauricebakleyphoto
“Shooting with Night Mode and 5x Zoom makes getting dynamic shots like this possible.” - Maurice B.
Commissioned by Apple. In celebration of Global Accessibility Awareness Day, photographer Phelim H. artistically explores the complex emotions and sensations of living with Multiple Sclerosis.
“After I was diagnosed with MS, a new identity began to form within me. I had to get to know this “new me,” while still carrying the version of myself from before. Exploring my emotions through my work helped with that process and gave me a way to connect with people dealing with similar things.” #ShotoniPhone16Pro by Phelim H. @phelimhoey
Music: “All My Friends (Pink Skies Remix)” by @blushhmusic_@pinkskiesmusic
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Alt Text: A video going through a collection of photos. The sculptures pictured feature hand casts and support items such as canes, along with lines and a black and white color scheme. The first photo is of a two finger cast with colorful wires coming out of it. Their shadow and the shadow of someone’s hand are behind it. The next photo is of a black walker with white balls attached on an all black background. We then see an empty arm cast mold on an art table. The next photo is a side shot of a person from the waist down with white bars are on their legs and a cane. Then, a sculpture made of canes with white bar reflectors creating two upward facing arches. The next collection of photos are of an art piece on a black set taken at different points. It’s made up of three structures that look like the inside corner of a cube. Looping waves of drawn light are in each of the structures. Then we see someone touching black clay strips with white lines in a box held by another person, followed by black strips wrapped around a hand on a black grid surface. The next photo is of casted hands broken up in pieces as the light from a window shines through blinds, followed by another photo of clay casted hands. The final photo is a behind the scenes shot of the featured art pieces.